BA (Hons) Marketing (Sandwich)

Module Information for Level 6

At Level 6 you are required to take four mandatory modules (totalling 80 credits). You will also be required to choose two 20 credit elective module to give an overall total for the year of 120 credit points of study at Level 6.

All International students will follow a fixed diet of modules in their first year of study (ie the first year they enrol on a course, whether it is at level 4, 5 or 6), to include a business English module and an academic/professional skills module. A finalised timetable confirming the programme of study will be available after enrolment.

Mandatory Modules:

Module Title

 Module Code-Occurrence

Credit Points

Semester

Career Management and Professional Development

 44-6898-00S-A

20

Semester 1
Global Marketing 44-6979-00L-A
20
Year Long
Competitive Marketing Strategies 44-6921-00L-A
20
Year Long
Strategic Relationship Management 44-6920-00L-A
20
Year Long

Elective Modules:

One from the list below

Module Title

 Module Code-Occurrence

Credit Points

Semester
Product Innovation and Creativity 44-6926-00L-A
20
Year Long
Client Sponsored Project 25-6109-00L-A
20
Year Long

and one from the list below

Module Title

 Module Code-Occurrence

Credit Points

Semester
Multimedia Retailing 44-6972-00L-A
20
Year Long
Marketing Communications 25-6040-00L-A
20
Year Long

 

Sheffield Business School, Howard Street, City Campus, Sheffield Hallam University, Sheffield, S1 1WB
Student Support - All Full Time students: Student Help and Information Point, Level 1, Stoddart, City Campus Telephone 0114 225 5256
Part Time Postgraduate and Doctoral students: The Welcome Point, Level 1, Stoddart, City Campus Telephone 0114 225 2820