BA (Hons) Marketing Communications and Advertising

Module Information for Level 4

At level 4 you are required to take five mandatory modules (totalling 100 credits). You will also be required to choose one 20 credit elective module to give an overall total for the year of 120 credit points of study at Level 4.

All International students will follow a fixed diet of modules in their first year of study (ie the first year they enrol on a course, whether it is at level 4, 5 or 6), to include a business English module and an academic/professional skills module.  A finalised timetable confirming the programme of study will be available after enrolment.

Mandatory Modules:

Module Title

 Module Code - Occurrence

Credit Points

Semester
People and Organisations in Context
44-4882-00L-A

20

Year Long
Market and Digital Analysis
44-4879-00L-A

20

Year Long
Marketing Environment and Media
44-4880-00L-A

20

Year Long
Advertising and Promotion
44-4864-00L-A

20

Year Long
Customer Insight and Research
44-4867-00L-A

20

Year Long

Elective Modules:

One from the list below:

Global Business Environment
44-4875-00L-A

20

Year Long

Language

20

Year Long

 

 

Sheffield Business School, Howard Street, City Campus, Sheffield Hallam University, Sheffield, S1 1WB
Student Support - All Full Time students: Student Help and Information Point, Level 1, Stoddart, City Campus Telephone 0114 225 5256
Part Time Postgraduate and Doctoral students: The Welcome Point, Level 1, Stoddart, City Campus Telephone 0114 225 2820