BA (Hons) Marketing and Retailing

Module Information for Level 4

At Level 4 you are required to take five mandatory modules (totalling 100 credits). You will also be required to choose one 20 credit elective module to give an overall total for the year of 120 credit points of study at Level 4.

Mandatory Modules:

Module Title	Module Code - Occurrence	Credit Points	Semester
Business Analysis	25-4001-00L-B	20	Year Long
Business Environment	44-4086-00L-A	20	Year Long
Understanding and Managing Customers	25-4082-00L-A	20	Year Long
Managing Resources	25-4017-00L-A	20	Year Long
Marketing Research	25-4083-00L-A	20	Year Long

Elective Modules:

One from the list below

Module Title	Module Code - Occurrence	Credit Points	Semester
Advertising and Promotion	44-4085-00L-A	20	Year Long
Language		20	Year Long

Sheffield Business School, Howard Street, City Campus, Sheffield Hallam University, Sheffield, S1 1WB
Student Support - All Full Time students: Student Help and Information Point, Level 1, Stoddart, City Campus Telephone 0114 225 5256
Part Time Postgraduate and Doctoral students: The Welcome Point, Level 1, Stoddart, City Campus Telephone 0114 225 2820