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Module Title |
Digital Economy |
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| Module Code |
25-5009-00S (BTEC = 25-5H09-00S) |
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Semester of Delivery |
See Module Information Table |
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Mandatory/Elective/Option |
See Module Information Table |
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Level |
5 |
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Credit Points |
20 |
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Assessment Mode Weighting |
Coursework |
50% |
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Examination |
50% |
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Pre-requisites |
None | |
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Co-requisites |
None | |
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Class Contact Hours |
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Average Weekly |
2.5 |
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Directed Learning |
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Average Weekly |
10 |
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Module Leader |
Jayne Hunter |
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Sheffield Business School |
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Module Banding |
A |
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Approval Status |
Validated |
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Rationale
The concept of conducting business and trade electronically may not be novel. However the increasing integration of computing and telecommunications and the easy access to the Internet and global communications, has provided industry with an alternative communication channel, one, which may have the potential of significantly changing the way corporate bodies are organised and conducted. Many companies are being re-designed to incorporate internet technologies in order to enhance the way in which their business is conducted. Consequently there will be an increasing demand for graduates who appreciate the demands and opportunities of e-business and possess the necessary skills to work and manage effectively within this environment.
Summary of AimsThe aims of this module are:
Upon completion of this module, students should be able to:
Assessment and Feedback Strategy
The module will be assessed by coursework (50%) and examination (50%).
To enhance a student's understanding and appreciation of the potential impact of internet technologies on an organisation, the coursework will include a practical element as well as an in depth discussion of a relevant topic. Although the practical element may take different forms, the assessment will focus on testing a student's ability to apply ICT appropriately to a given scenario or case study.
Students will be provided with feedback on their progress in achieving the desired learning outcomes throughout the module via a combination of seminar and workshop activities and the feedback given on the formal assignment.
Module Assessment Criteria
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Learning Outcome |
Assessment Criterion (where assessed) |
Level descriptors |
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fail |
PASS |
2.2 |
2.1 |
First |
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1 |
Examination |
Limited ability to elicit the challenges of a digital economy |
Identifies some of the challenges posed by a digital economy and makes some attempt to gauge the impact |
Identifies the major challenges posed by a digital economy but provides a limited review of its impact |
Good knowledge of the challenges posed by a digital economy leading to a thoughtful review of its impact |
Excellent and insightful knowledge of the challenges and impact of a digital economy |
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2 |
Examination & coursework |
Limited knowledge of the benefits of conducting business electronically |
An appraisal of the benefits of e-business which although limited in scope demonstrates an understanding of the issues involved |
An appraisal of the benefits of e-business demonstrating a clear understanding of the issues involved |
Extensive appraisal of the benefits of e-business, with some reference to specific case studies and examples |
Excellent appraisal of the benefits of e-business supported and fully justified by reference to specific case studies and examples |
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3 |
Coursework & examination |
Little or no knowledge of the ICT required to underpin an ebusiness infrastructure |
Some knowledge of ICT underpinning an e-business and a limited ability to apply the technologies |
Good knowledge of the ICT underpinning an e-business, but demonstrates a limited ability to apply the technology appropriately. |
Good knowledge of the ICT underpinning an e-business, demonstrating the ability to apply the technology appropriately. |
Extensive knowledge of the technologies underpinning an e-business infrastructure. Coupled with the ability to imaginatively apply selective technologies to given scenarios. |
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4 |
Examination |
Limited knowledge of e-business models |
Identifies some of the principle models and categories of e-business, analysis restrictive |
Identifies a variety of e-business models, which are adequately categorised and analysed |
Categorises a wide variety of e-business models. Supported by a well balanced analysis |
Categorises an extensive range of e-business models. Supported by an excellent, in-depth analysis |
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5 |
Examination |
Little or no knowledge of the legal, social and political impact of e-commerce |
Outlines a selection of the major legal, social or political issues relating to e-commerce |
Discussion indicates a good knowledge of the legal, social or political issues associated with e-commerce |
Well balanced discussion of the legal, social and political issues associated with e-commerce |
Excellent discussion of the impact of e-commerce in the legal, social and political arenas. |
Teaching and Learning Strategy and Methods
The theories, concepts and emerging e-business models will be introduced and discussed via a series of lectures and seminars, linked to a programme of directed readings. Workshops will be adopted to provide students with first hand experience of internet technologies and their applications.
Indicative Content
Indicative Reading List
Every year the "Module Guide" will contain a revised list of indicative texts, websites, electronic journals and databases, suitable to support the learner.