Retail Marketing

Module Title	Retail Marketing
Module Code	25-5049-00S
Semester of Delivery	See Module Information Table
State whether module is Mandatory, Elective or Option	See Module Information Table
Level (4/5/6/7/8)	5
Credit Points	20
Assessment Components & Percentage Weighting*	Coursework	50%
	Examination	50%
Pre-Requisite Modules (if applicable)	None
Breakdown of Student Learning Hours by Type	Average Weekly Class Contact 2.5 Hours Directed Learning Average Weekly 6 Hours
Module Leader	Mark Godson
	Sheffield Business School
Module Banding	A
Approval Status	Validated

AIMS AND RATIONALE

1 These are the aims of this module...

" To provide the students with an understanding of the retail sector and of the processes that are shaping it.
" To demonstrate the ways in which these changes should be reflected in retail marketing tactics and strategy.
" To develop the skills required to evaluate and choose between different retail strategies.

2 The reason for having this module and for having it at this level is...

The retail sector over the past few decades has proved to be one of the most dynamic and challenging within the British economy. The major multiple retailers are now among the country's most successful businesses and offer career opportunities across a wide range of functional disciplines, although the greatest opportunities arise within the broad spectrum of retail marketing.

Also this module is designed to help facilitate a successful placement in the retail sector for student wishing to follow a career in retail marketing.

3 By the end of the module you will be able to...

" Assess and evaluate environmental and market changes that are influencing the sector
" Recognize and fully grasp a number of key concepts of modern retailing marketing
" Use a set of analytical tools and apply techniques for retail planning
" Critically evaluate the impact of retailing mix decisions

4 These are the main ways of learning and teaching which will help you to achieve the learning outcomes...

The teaching and learning strategy adopted will encourage students to adopt a critical and reflective approach to the course content. In order to achieve this, a variety of resources will be used, including lectures, discussions, videos and in class exercises.
Lectures are designed to introduce students to concepts techniques and frameworks. The lecture material will be supplemented and underpinned by recommended readings.
Seminar will take several forms from discussions to in class exercises, students will be expected to do any necessary preparation and reading prior to the seminars in order to make active contributions to discussions and in order to help facilitate their own learning.

ASSESSMENT AND FEEDBACK

5 This is how the learning outcomes will be assessed...

" The unit assessment is set to test both knowledge of the subject matter and to reward the ability to apply appropriate planning and analysis techniques to given retail situations.
" Assessment will be by way of examination (50%) and a group coursework assessment (50%).
" The coursework will involve an element of peer assessment, as well as tutor assessment.
" The work will be assessed by the module tutor and will be internally and externally moderated in line with University regulations.
" Students are required to satisfactorily complete each component of the assessment to gain a pass in the module.

6 This is how and when you will be given feedback on your performance...

" Coursework and Examination will be assessed and an indicative mark will be awarded.
" Written feedback will be provided against the assessment criteria for the coursework.
" Feedback will be given within the University's timing guidelines

7 To achieve a pass, you will...

See attached grid.

8 These are examples of the content of the module and the main learning resources you will use...

Indicative Content
" Structure and dynamics of modern retailing
" Understanding the retail customer
" Theories of retailing
" Development of retailing tactics and strategy
" The retail marketing mix
" Retail channel management
" Technology in retailing
" The future of retailing

Learning Resources
" Classroom VCR and AV equipment
" Retail marketing texts
" Marketing and retail journals
" Paper based and on-line databases of market and company information
" Access to a PC

*Note on Assessment Components
The University Standard Assessment Regulations require each module to incorporate clearly identified assessment components to a maximum of three assessment components per module. A student must achieve an overall mark of 35% in each assessment component and an overall mark 40% to pass the module. Component weightings and the number of assessment activities within each assessment component should be clearly stated in course documentation.

Learning Outcome	Assessment Criterion (where assessed)	Fail	Pass	2.2	2.1	First
Assess and evaluate environment and market	Evaluation of the effect of external influences on the retail sector. (c/w and exam)	Incomplete or inappropriate evaluation. Lack of application	Some relevant evaluation. Limited application.	Good level of evaluation understanding. Reasonable application	Detailed, appropriate evaluation showing high level of understanding and application	Extensive evaluation demonstrating exceptional understanding and insight. Thoroughly and appropriately applied.
Understand key concepts and models	Uses models and concepts appropriately. (c/w & exam)	Inadequate use of appropriate academic underpinning. Lack of application.	Some use of relevant models. Lacking in conviction.	Reasonable use and application of appropriate models and concepts.	Relevant models and concepts used and thoroughly applied.	Comprehensive and thorough use and application of appropriate models and concepts. Fluent use of terminology.
Use and application of analytical tools and techniques	Application of techniques and analysis of findings. (c/w & exam)	Inadequate or inappropriate use of techniques. Lack of analysis and application.	Some relevant use of appropriate techniques. Limited analysis and application.	Reasonable use of appropriate techniques together with reasonable analysis and application	Good use of a range of appropriate techniques together with more detailed analysis.	Excellent use of a range of range of appropriate techniques together with detailed and comprehensive analysis.
Critical evaluation of retailing mix	Critically evaluates and justifies the use of different retailing mix decisions. (c/w & exam)	Inappropriate evaluation of mix decisions and no sound justification.	Evaluation of mix decisions poorly considered and limited justification.	Limited though appropriate evaluation of mix decisions. Reasonable justification.	Relevant evaluation of mix decisions supported by sound justification.	Well evaluated mix decisions showing a good level of insight and a full justification.
Working within a group	Working effectively as part of a team on a group assignment. (c/w)	Lack of cohesiveness within the team. Much inconsistency.	Some inconsistencies demonstrated.	Reasonable level of cohesiveness. No significant variance between the members.	Good understanding demonstrated by each group member.	Excellent level of understanding demonstrated by each group member. Fully consistent response.
All	Evidence of reading outside of course material. (c/w & exam)	Little or no evidence of additional reading.	Some additional material evidenced.	Reasonable level of appropriate further material.	Demonstration of a wide range of additional supporting material.	Comprehensive use of a wide range of appropriate relevant additional material.
All	Structure, clarity and accuracy of written communication. (c/w & exam)	Poor structure lacking in clarity, poor grammar.	Some appropriate structure.	Reasonable structure and clarity, reasonable grammatically correct.	Clear and logical structure. Accurately presented.	Demonstration of exceptional communication skills. Professionally presented.