E-Business Management

Module Title	E-Business Management
Module Code	25-6017-00L
Semester of Delivery	See Module Information Table
Mandatory/Elective/Option	See Module Information Table
Level	6
Credit Points	20

Assessment Mode Weighting	CWEX100


Pre-requisites	None
Co-requisites	None

Class Contact Hours
Average Weekly	1.5

Directed Learning
Average Weekly	5

Module Leader	Gill Hill
	Sheffield Business School
Module Banding	A
Approval Status	Validated

Rationale

E-Business has the potential to change how we conduct business. These changes affect not only the individual company and their products, but entire industries leading to the development of new and diverse business models. The far reaching impact of E-Business has important considerations for the development and implementation of business strategy. Given the growth in these developments, it is important that graduate students are aware of the issues involved in the successful management of E-Business.

Summary of Aims

The aims of this module are:

To investigate E-Business concepts , issues and practices.
To explore the impact of E-Business models on a variety of industry sectors and markets.
To provide the students with the knowledge and ability to create, maintain and evolve an E-Business strategy.
To explore the impact of E-Business models on individual organisations.

Anticipated Learning Outcomes

Upon completion of this module, students should be able to:

Identify the main drivers of successful e-business
Critique the new and emerging e-business models for markets, industries and business.
Evaluate the impact of new collaborative relationships and alliances, on traditional roles.
Critically examiner and evaluate e-business strategies, appreciating the issues involved in aligning e-business strategy with business strategy.
Specify the requirements for successful e-business implementation.

Assessment and Feedback Strategy

Throughout the module students will be provided with feedback on their progress in achieving the desired learning outcomes via the normal seminar and workshop activities. A planned programme of tasks to be completed will provide formative feedback on a weekly basis.

Summative assessment will be assessed coursework (50%) and examination (50%).

Module Assessment Criteria

Learning Outcome	Assessment Criterion	Level descriptors
Learning Outcome	Assessment Criterion	Fail	PASS	2.2	2.1	First
Outcome 1	examination	No awareness of the drivers of e-business.	Some awareness the generic drivers of e-business, but the awareness is superficial and does not demonstrate a full understanding.	An understanding of the generic drivers of e-business.	A full understanding of the generic drivers of e-business and an appreciation of their application to specific organisations and markets.	An excellent understanding of all of the issues.
Outcome 2	examination	No awareness of the new and emerging models for markets, industries and business.	An awareness of the new and emerging models for industries and business and some attempts made to make critical comments.	An understanding of the new and emerging models for markets, industries and business and some critical insights provided.	A critical understanding of most of the issues surrounding the new and emerging models for markets, industries and business.	A clear and critical understanding of all of the issues surrounding the new and emerging models for markets, industries and business.
Outcome 3	assignment/ examination	No awareness of the new collaborative relationships and alliances forms and no evaluation of the impact on traditional roles.	Some understanding of the new collaborative relationships and alliances forms and some evaluation of the impact on traditional roles.	A good understanding of the new collaborative relationships and alliances forms and some evaluation of the impact on traditional roles.	A clear understanding of the new collaborative relationships and alliances forms and evaluation of the main impact on traditional roles.	A clear evaluation of the main impact on traditional roles.
Outcome 4	assignment/ examination	No awareness of e-business strategies and no attempt to appraise their effectiveness.	Some awareness of e-business strategies and an awareness that some may be more effective than others.	Some attempts to evaluate e-business strategy and an awareness of some of the issues involved.	Clear attempt to evaluate e-business strategy and an appreciation of most of the issues involved.	Clear attempt to evaluate e-business strategy and an appreciation of all of the issues involved.
Outcome 5	assignment/ examination	Unable to specify the requirements.	Limited ability to specify the requirements.	A good attempt at specifying the requirements.	Capable of clearly specifying the requirements.	An ability to present a full and comprehensive specification.

Teaching and Learning Strategy and Methods

A variety of teaching and learning methods will be adopted. These will include :

Lectures and guided reading to introduce concepts, models and themes .
Students will be provided with a detailed reading list, on-line examples of E-Business case studies and various E-Journals
Inter-active discussions and classroom exercises on-site
Hands-on experience wherever appropriate

Indicative Content

E-Business models for a variety of organisations and industry sectors
Successful and unsuccessful E-business implementations
Strategies for E-Business
Alignment of E-Business strategy with business strategy
Web strategy formulation
E-marketing, e-procurement, e-finance etc
Managing the virtual organisation
New and emerging technologies
Startegic collaborations, partnerships and alliance
Global e-business
E-government, public policy and law

Sheffield Business School, Howard Street, City Campus, Sheffield Hallam University, Sheffield, S1 1WB
Student Support - All Full Time students: Student Help and Information Point, Level 1, Stoddart, City Campus Telephone 0114 225 5256
Part Time Postgraduate and Doctoral students: The Welcome Point, Level 1, Stoddart, City Campus Telephone 0114 225 2820