Strategic use of social media

Whichever social media tool you’re using, keep to these principles: 

  1. Think about your privacy, but remember, ‘private’ settings don’t prevent content being downloaded, copied or shared. 

  2. Think about how your use of social media makes you appear to others. 

  3. Once it’s out, it can’t be completely erased

  4. Be mindful of your audience and who you are connected with - friends, colleagues, family, acquaintances, employers or potential employers - strangers

  5. For any tool you use, functionality and privacy settings often change, so check them regularly

What will your strategy be? 

You can make conscious decisions about the way you portray yourself, which will help decide what your digital footprint looks like. 

You may want to 

  • think about what you want your social media use to say about you 

  • consider what you want to achieve, and which tools would be best for the job 

  • keep your personal and professional identities separate 

  • check security settings regularly 

  • communicate positively, not negatively 

  • choose quality over quantity 

  • Google yourself regularly 

  • untag yourself from photos or posts that could show you in a negative way 

Make sure you don’t 

  • use social media to complain or vent frustrations 

  • share personal pictures or information that will reflect badly on you 

  • announce when you’re on holiday (and leaving your home empty) 

  • express concerns about others, even if you think you are anonymous 

  • connect with people you don’t personally know, or at least without there being a purpose for the connection 

  • forget to log out of shared machines 

Get more advice There’s more help at go.shu.ac.uk/socialmedia including ideas for using social media strategically and managing your digital footprint.