BA (Hons) Marketing Communications and Advertising (Full Time)

Module Information for Level 6

At level 6 you are required to take five mandatory modules (totalling 100 credits) and one elective module of 20 credits to give a total of 120 credits.

All International students will follow a fixed diet of modules in their first year of study (ie the first year they enrol on a course, whether it is at level 4, 5 or 6), to include a business English module and an academic/professional skills module. A finalised timetable confirming the programme of study will be available after enrolment.

Mandatory Modules:

Module Title	Module Code-Occurrence	Credit Points	Semester
Work Based Learning	25-6061-00L-A	20	Year Long
Competitive Marketing Strategies	44-6921-00L-A	20	Year Long
Product Innovation and Creativity	44-6926-00L-A	20	Year Long
Digital Marketing Communications Strategy	44-6973-00L-A	20	Year Long
Corporate Public Relations and Advertising	44-6970-00L-A	20	Year Long

Elective Modules:

One from the list below:

Module Title	Module Code-Occurrence	Credit Points	Semester
Client Sponsored Project	25-6109-00L-A	20	Year Long
Strategic Relationship Management	44-6920-00L-A	20	Year Long

Sheffield Business School, Howard Street, City Campus, Sheffield Hallam University, Sheffield, S1 1WB
Student Support - All Full Time students: Student Help and Information Point, Level 1, Stoddart, City Campus Telephone 0114 225 5256
Part Time Postgraduate and Doctoral students: The Welcome Point, Level 1, Stoddart, City Campus Telephone 0114 225 2820